Texelc
Texelc is Texas-certified and Texas-proud, delivering dependable, affordable power solutions to homes and businesses across the state. From clear pricing to innovative energy plans, we keep Texas running.
The core of the identity is a dynamic monogram combining the letters T and X. The negative space between the letters subtly forms a sharp, forward-leaning lightning bolt, symbolizing power, kinetic energy, and forward momentum.
Project: Brand Identity
Role: Lead Graphic Artist
Deliverables: Logo Suite, Physical Collateral, Brand Guidelines